In recent years, an overabundance of digital stimulation has resulted in shorter attention spans and content oversaturation.
It is exceptionally challenging to create captivating videos that translate a message to a target audience succinctly.
This article explores the key considerations when editing video – a skill that can elevate content from merely “ordinary” to “extraordinary”.
For seasoned editors or those just starting, prepare to explore the world of captivating visuals and learn how they can leave a lasting impact on viewers.
What Makes A Successful Video?
Myriad factors constitute a successful video; while the content of the video is logically a key aspect, how it is edited can be signficantly impactful.
There following are some key considerations to consider when editing videos:
- Be concise: In the fast-moving digital age, viewers have shorter attention spans than ever before. Thus, it is essential to keep videos succinct and to the point.
- Audio should be clear: Nothing is worse for a viewer than watching a video with poor sound quality – invest in quality microphones and ensure to record in a quiet environment. If in doubt, it is possible to efficiently and automatically transcribe video to text to provide an audience with subtitled dialog.
- Tell a story with visuals: In the online world, less is often more when editing – use graphic elements judiciously to add interest and convey information without overwhelming viewers.
- Select the right music: Music can set the tone for a video and help engage viewers – pick songs that complement the mood of the video and fit and align subtly with the overall tone and message.
Editing Tips And Techniques
Editing is one of the most important aspects of visual storytelling; it can determine the overall success of a video and be the difference between a good story and a great one.
First, it is becoming increasingly essential to own a superior laptop that can execute these tasks. Second, the following are some tips and techniques to edit a video like a pro:
- Know the story. Before editing, take some time to plan the story. Figure out what scenes are required, what order they should be in, and what each scene is trying to achieve – this will make the actual editing process much more straightforward and create a more cohesive story.
- Get organized. Gather all of the footage and arrange it in order, then create folders for each scene or shot type and label everything clearly – this will save significant time when editing.
- Start with the rough cut. Do not attempt to create the perfect edit immediately – that is impossible. Instead, start with a rough cut of the footage, getting all scenes in the correct order – then go back and refine each scene individually.
- Notice transitions. Transitions help the story flow between scenes; try several transitions (dissolves, wipes, etc.) to find those integral to the plot.
- Do not overdo it. Avoid including all footage just because there is a lot; instead, limit footage to solely what is required to communicate the story.
Capturing Extraordinary Moments
There are a plethora of factors to consider when editing a video. However, one of the most significant is capturing extraordinary moments, whether a candid shot of a child’s laughter or an intimate moment between lovers.
These moments are what make a video truly special. When editing the video, take extra care to identify these key moments and add them to the final edit – they may be small and fleeting but accumulate to create a memorable and emotional experience for viewers.
Include Subtitles And Captions In Video Content
Subtitles and captions can be powerful tools to connect with an audience on a deeper level. Moreover, they can be used to improve the accessibility of the content for viewers who are deaf or hard of hearing.
When implemented correctly, subtitles and captions can communicate a more engaging and effective story. The following are several key aspects to consider when including subtitles and captions in video content:
- Check subtitles and captions for readability; use a basic font and high-contrast colors that can be read on any background.
- Concise subtitles and captions: Viewers should comprehend the fundamental message without having to read large passages of text.
- Timing matters: Ensure subtitles and captions appear simultaneously with audio. If the video is delayed, viewers may miss vital information or be confused.
- Proofread for errors: Grammar and spelling errors in subtitles and captions can distract viewers – read and proofread the text before publishing.
- Use multiple languages: Consider providing multilingual subtitles or captions for overseas viewers; this ensures that everyone can enjoy and comprehend the material regardless of their primary language.
How To Share A New Video
After editing is finished, it is time to share this masterpiece with the world:
- Identify the optimal platform: The first step is to decide on which platform (or platforms) to share the video. In modern digital culture there are multitudinous alternatives available, so carefully assess where the target audience is most likely to be watching. For example, some popular options include YouTube, Facebook, Instagram and Twitter.
- File format & size: The next step is to ensure the video file is in the optimal format and size – each platform has specific requirements, so verify these in advance before exporting the final file. Exporting a video that is too large or in the wrong format will result in poor quality.
- Create an engaging thumbnail & title: When sharing the video on social media or any other online platform, it is essential to have an engaging thumbnail image and title. This is what will show up in feeds, so ensure it catches their eye and compels them to click.
- Include a “call-to-action” (CTA): A CTA can be anything from leaving a comment to subscribing to your channel as an effective means of engaging with viewers and encouraging them to take the next step.
Promoting And Distributing Your Video Content
Promoting and distributing your video content is crucial to reach a wider audience and maximize its impact.
Some ideas include to utilize social media platforms; optimizing video titles, descriptions, and tags to improve searchability; collaborating with other creators and influencers; fully optimizing content for SEO; cross-promoting videos on different channels; regularly engaging with your audience; and finally, utilizing email marketing.
Remember, consistency is key – regularly create and share high-quality video content to keep the audience engaged and attract new viewers.
