I realized to myself, a lot of people may not know what that is. Fear not, I’m here to explain exactly what SFS means on different platforms and situations and give you some alternatives as well.
What does SFS mean? SFS stands for “Shoutout For Shoutout”
Shoutouts to Cardi B. She’s going to be a great mom. – Rico Nasty
While that may immediately answer your question, you may still be scratching your head what exactly a shoutout is and why would someone want to trade shoutout for another shoutout?
While this can mean something a bit different, it’s commonly used on Snapchat, Instagram and other social media platforms.
Shoutout for Shoutout Meaning: When two people agree to tag or indicate the other person in their post or story so both sides get exposure to one another’s audience.
You may know by now that a key way to grow your social media following is to use “influencers” to help you get a bit more exposure to your account. The snippet below from this Forbes article sums up what influencers are and how they are powerful voices in their own niche.
For instance, if you’re a photographer just starting out in landscape photography and want to get more exposure a great way to do so is to find someone who is well established in the landscape photography field and ask them to reshare your pics or tag you in one of their images.
In doing so, the influencer photographer shares all of his/her audience with your images and hopefully, some of the influencer’s fans will become your fans.
One of the most common platforms you’ll see SFS is on Snapchat. This is used as a tool to gain more followers for people that are working toward becoming influencers on Snapchat.
What does SFS mean on Snapchat? SFS means “Shoutout for Shoutout” on Snapchat.
You may have seen SFS used in a couple of different ways. One is that you could have seen a snap where someone is requesting other people to agree on a SFS with them. In other words, that person is looking for someone to shoutout their profile in exchange for a shoutout as well.
The other potential way that you may have heard it used is during the actual shoutout. In this case, you may have seen someone on Snapchat you follow tag another user and add in #sfs into the story. In this case, most likely your friend has agreed to tag someone in exchange for a tag as well.
The hope here is to get more followers on Snapchat, and the statistics are there that using influencers for shoutouts does work, albeit with some caveats.
Next up, we’ll cover Instagram SFS or shoutout for shoutout tags. The screenshot above is a perfect example of someone using this technique. Instagram user Zaannnneeee tags her post with #sfs as well as #influencer, a key giveaway that her plan is to become an Instagram influencer.
What does SFS mean on Instagram? SFS means “Shoutout for Shoutout” on Instagram.
Note: Sometimes on Instagram SFS means Spam for Spam. Spam for Spam means two users who agree to like and comment on tons of each other’s posts to make both users seem more popular. In other words, I’ll like and comment on dozens of your posts if you do the same for me.
SFS on Instagram is a bit different than using it on Snapchat. The reason for this is because Instagram also uses captions so you can both tag someone in a picture as well as in the caption of the actual post.
I’ve seen it done both ways, where someone shares an Instagram image and the person they’re doing a shoutout for shoutout with is in the actual photo with them, in this scenario the user just tags the other person and essentially gives a “shoutout” to the other person. The second method is by far the most popular, let’s discuss it below.
Most Popular Way To Shoutout On Instagram
You’ve definitely seen people do this. They post someone else’s post on Instagram and tag them in it. In the example below by the popular Instagram account _theblessedone, they took a tweet from @Ayoair and reposted the video of two people dressed as dinosaurs on Halloween roaming NYC streets.
The original tweet by @ayoair has, at this point, 750k likes. What _theblessedone has done in this scenario is a shoutout to the awesomely popular tweet by @ayoair and shared it with their following.
This type of Instagram post does several things:
- It provides additional exposure to @Ayoair’s tweet
- It provides great content for _theblessedone to share on their Instagram page.
- It potentially brings followers of _theblessedone on Instagram over to become new followers of @Ayoair on Twitter.
If you see SFS in a text message or while texting a friend it could stand for a number of different things. Typically, on social media, SFS means shoutout for shoutout, or in other words, let’s help publicize each other’s accounts. In texting that doesn’t make quite as much sense.
What does SFS mean In Texting? SFS means “So F*cking Stressed” in texting.
Thus, there is the potential that SFS means something different in texting. Here are some SFS alternative meanings.
SFS Alternative Meanings
- SFS: Spam For Spam – As we discussed above, Spam For Spam is another known meaning of SFS and means someone wants you to comment and like all their posts if they do the same for you.
- SFS: So F*cking Stressed – This is pretty obvious. You have your final exams coming up in a couple of days and you haven’t started studying and barely cracked your textbook all semester. That’s when SFS really hits in and you’re up all night trying to cram in as much of organic chemistry as you can before the final.
- SFS: Sexual Frustration – Well, this is unfortunate if you’re texting with someone and they use SFS in this regard. I’ll be honest that hopefully, the other person is a really good friend and not your girlfriend/boyfriend.
- SFS: Seriously Funny Sh*t – Think back to Jackass and you’ll know exactly what we’re talking about. To jog your memory, check out the sweet gif below, one of the classic Jackass pranks.
- SFS: So F*cking Sweet – To be honest, I haven’t heard SFS used in this regard before but some of my friends said they’ve heard it before so we thought we’d throw it in here!
SFS isn’t as popular on Facebook and the reason for that is that influencers aren’t as common on Facebook.
What does SFS mean on Facebook? SFS means “Shoutout for Shoutout” on Facebook.
Hence, more people use Instagram and YouTube for influencer marketing so thus you can expect those two platforms to use shoutout for shoutout more frequently.
However, as you can see from the post above, we do see some #SFS on Facebook posts. However, I wouldn’t recommend starting with Facebook as your SFS platform since it really isn’t as optimal as some of the other options out there, namely Instagram and YouTube.
Let’s be honest, Twitter isn’t the social media platform that people do the same sorts of shoutouts as on other platforms. However, it’s a huge platform for tagging other people either in response to their tweets, retweets, or comments on someone’s tweet. Thus, we felt it needed to be on this page.
What does SFS mean on Twitter? SFS means “Shoutout for Shoutout” on Twitter.
Twitter is probably the best social media platform out there for cross-contamination between different audiences of similar or like-minded brands or people.
Twitter is a platform where brands can immediately reach and interact with their users. Thus, it’s important for brands to be aware of and engage with influencers surrounding similar lifestyles as their brand.
For instance, if you’re @patagonia you likely want to follow and engage with the incredibly popular outdoor photographer and videographer @jimkchin. Jimmy Chin is known in the outdoor adventure space and if he promotes your brand you’re definitely better off afterward.
You may have heard of Jimmy Chin, he directed the award-winning documentary Free Solo, which portrayed “climber Alex Honnold on his quest to perform a free solo climb of El Capitan in June 2017.”
Therefore, while shoutout for shoutout doesn’t exist as much on Twitter, it is a platform where people engage with others related to their brand or hopeful to bring someone into their personal brand.
The Rise Of SFS Dovetailed With Social Media Influencers
Take a look at the graph below showing Google Trends of SFS keyword search since 2004. What you’ll notice is that in the last couple of years the popularity of SFS has skyrocketed.
*Note: Google Trends tracks how popular certain keywords are throughout time. Thus, the figures below show a relative sense of how popular different topics are by how many people Google Search for them. Keep in mind, each keyword is normalized to a 1 to 100 scale so even if some other keyword is much more popular than the other, they can appear similar since they’re both normalized to a 1 to 100 scale.
Since SFS is slang for shoutout for shoutout, it’s primarily an acronym meant for people to help each other gain popularity in various social media platforms. So, let’s take a look and see how this compares to the rise of popularity in influencers across social media platforms.
Now, if you compare both “SFS” and “Influencer” in Google Trends popularity you’ll see both have similar increases in popularity in the past few years.
Influencer marketing continues to grow significantly while SFS has somewhat dropped in popularity over the past few months. This could, in part, be due to some alternative meanings of SFS that we discuss here. While SFS primarily means shoutout for shoutout some people have different uses for the abbreviation.
That wraps up this post and hopefully gives you a picture of what SFS means in different scenarios and how vitally important it is in influencer marketing and growing either your personal brand or your company’s brand.